Marks & Spencer (M&S) has launched a new menswear wool blend suit made with 55% recycled wool, which includes materials donated in-store by its customers.
The suits will be made with wool that M&S customers have donated through the retailer’s Shwopping clothes recycling scheme with Oxfam. The wool is woven into the suit fabric at Nova Fides – a family-run mill based in Prato, Italy – where it is then fashioned into the ‘Shwop’ suit, M&S said.
The suit has been crafted as part of the M&S Plan A 2025 sustainability initiative, which has seen the retailer commit to a quarter of its clothing and home products being made using at least 25% recycled materials.
It comes after this summer’s launch of a men's jeans range produced using five time less water than conventional methods, as well as having a reduced energy and chemical footprints.
Plan A has saved more than £750m for M&S and has seen more than 27 million items of clothing “shwopped” since 2008.
M&S has also taken steps with its cotton target to source 100% of cotton from sustainable sources by 2019. The retailer teamed with other corporates and Forum for the Future to convene a new cross-industry initiative, Cotton 2040, aimed at turning sustainable cotton into a mainstream commodity.